update Piwik to version 2.16 (fixes #91)
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www/analytics/PRIVACY.md
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# Privacy
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This is a summary of all of the components within Piwik which may affect your privacy in some way. Please keep in mind
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third party Themes, Plugins or Apps may introduce privacy concerns not listed here.
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## Privacy for users being tracked by Piwik
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In this section we document how to protect the privacy of visitors who are tracked by your Piwik analytics service.
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### Anonymise visitor IP addresses
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By default, Piwik stores the visitor IP address (IPv4 or IPv6 format) in the database for each new visitor.
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If a visitor has a static IP address this means her browsing history can be easily identified across several days and
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even across several websites tracked within the same Piwik server. You can anonymize IP addresses to ensure visitors cannot
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be tracked this way: [How to anonymise IP addresses.](http://piwik.org/docs/privacy/#step-1-automatically-anonymize-visitor-ips)
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### Delete old visitors logs
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By default, Piwik stores tracked data forever. To better respect the privacy of your users, it is recommended to regularly
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purge old data. You can configure Piwik to automatically delete log data older than a specified number of months:
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[How to delete old visitors log data.](http://piwik.org/docs/privacy/#step-2-delete-old-visitors-logs)
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### Include a tracking Opt-Out feature on your site
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In your website, we recommended providing an easy way for your visitors to “opt-out” of being tracked by Piwik.
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You can use the Opt-Out feature to display a link your website that sets a special browser cookie (`piwik_ignore`) when
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clicked. Visitors that click that link will be ignored by Piwik in the future:
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[How to include a tracking opt-out iframe.](http://piwik.org/docs/privacy/#step-3-include-a-web-analytics-opt-out-feature-on-your-site-using-an-iframe)
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### Respect DoNotTrack preference
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Do Not Track is a browser-level technology and policy proposal that lets visitors opt out of tracking by websites they
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do not visit. Visitors can enable this preference in their browser, and then it's up to Piwik to respect it. By default,
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Piwik is configured to ignore visitors that have enabled it:
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[How to check if your Piwik respects DoNotTrack.] (http://piwik.org/docs/privacy/#step-4-respect-donottrack-preference)
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### Disable tracking cookies
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A cookie is a collection of information that a website stores on a visitor’s computer and accesses each time the visitor
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returns. By default, Piwik uses cookies to aid in tracking visitor behavior. If someone gains access to a visitor's
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computer, they could learn a few things about how the visitor visited your website. For many websites, this isn't a
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problem, but for others where a strong level of privacy is required (like online banking), disabling tracking cookies may
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be a good idea: [How to disable tracking cookies.](http://piwik.org/faq/general/faq_157/)
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### Keep your visitors details private
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Any user that has at least `view` access (the default access level) to Piwik can view detailed information for all users
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tracked in Piwik (such as their IP addresses, visitor IDs, details of all past visits and actions, etc.) through features
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provided by the `Live` plugin (such as the Visitor Log and Visitor Profile). As the Piwik administrator, you may decide
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that not all of your users need access to this data. You can deactivate the `Live` plugin to prevent users from viewing
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visitor details in the Administration > Plugins page.
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## Privacy for Piwik admins and website owners
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In this section we document how a Piwik administrator can better protect their own privacy.
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### Keep your Piwik server URL private
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By default, the Piwik Javascript code on all tracked websites contains the Piwik server URL. In some cases you might
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want to hide this Piwik URL completely while still tracking all websites in your Piwik instance. To hide your Piwik
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server's URL, you can modify the Javascript Tracking code and point it to a proxy piwik.php script instead of your actual
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Piwik server: [How to keep Piwik server URL private.](http://piwik.org/faq/how-to/faq_132/)
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### Automatic update check
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From time to time, Piwik uses `api.piwik.org` to check if the current version of Piwik is the latest version of Piwik.
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If an update is available, a notification is displayed allowing you to upgrade Piwik. To disable the update check,
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and stop your instance from sending HTTP requests to `api.piwik.org`, deactivate the "Automatic update" feature by
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setting `enable_auto_update = 0` in your configuration file `config/config.ini.php`.
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Learn more about [Privacy in Piwik](http://piwik.org/privacy/).
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